BSNL Bulk Message / SMS(Short Message Service) Tariff

PAN India Mobile Service Operator Bharat Sanchar Nigam Limited(BSNL) has revised the tariff of Bulk SMS(Short Message Service) with orders/clarifications issued from time to time.

Bulk SMS(Short Message Service) services in India help businesses to communicate with customers by SMS marketing. Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals.

BSNL Bulk SMS

SMS(Short Message Service) is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

BSNL has revised the tariff of Retail Bulk Push SMS and Bulk Push SMS as all the SMS will be charged as per tariff slab in table as follows.

BSNL Bulk Push SMS(Short Message Service) Tariff

Push SMS per month SMS Charges (in paisa per SMS) (excluding Service Tax)
SMS from BSNL to BSNL
customers
SMS from BSNL to other
telecom service provider customers
Transactional/Promotional SMS
less than 50 Thousand Flat Rs.6,500*
More than 50 thousand <1 Lakh Flat Rs.12,000*
1 lakh to <10 lakh 10 paise per SMS 11 paisa per SMS
10 lakh to <50 lakh 9 paise per SMS 10 paisa per SMS
50 Lakh to <1 crore 8 paise per SMS 9 paisa per SMS
One crore to < 2 crore 7.5 paise per SMS 8 paisa per SMS
Two crores to < 5 crore 7.3 paise per SMS 7.8 paisa per SMS
Five crores to < 10 crore 7.1 paise per SMS 7.6 paisa per SMS
Ten crores to < 20 crore 7.0 paisa per SMS 7.5 paisa per SMS
20 crore to < 30 crore 6.9 paise per SMS 7.4 paisa per SMS
30 crore and above 6.8 paise per SMS 7.3 paisa per SMS

Note:-

Bulk Push SMS services will be charged on the delivery basis for both On-net and Off-net BulkPush SMS as conveyed.

However, As per Regulation 20B of the Telecom Commercial Communications Customer Preference (Eleventh Amendment) Regulations, 2013 (5 of 2013) dated 24.05.2013, there shall be no transactional SMS charge on

  • Any message transmitted by or on the directions of the Central Government or State Government.
  • All messages transmitted by or on the directions of bodies established under the Constitution.
  • Message transmitted by or on the directions of the Authority.
  • Any message transmitted by any agency authorized by the Authority from time to time.

The new revised instructions on BSNL Bulk Push Message / SMS(Short Message Service) tariff has been implemented with effect from 21.11.2016.

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