BSNL Bulk SMS Service Tariff and How to Apply Online?

Bulk SMS (Short Message Service) of BSNL GSM Mobile services help businesses to communicate with customers by SMS marketing in India, and Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals.

Bulk SMS(Short Message Service) is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise for mobile SMS marketing.

Benefits of BSNL BulK SMS

  • Send Transactional SMS or Promotional SMS
  • Instant Messaging
  • Manage Multiple User Accounts
  • Transfer SMS Credits
  • Flexible SMS schedule
  • Unicode Support
  • Automatic Schedule
  • View transaction history
BSNL Bulk SMS Services

BSNL has revised the tariff / slabs of Retail Bulk Push SMS in each category, so check the below table to get the accurate info on revised slab on the packs available for PAN India.

BSNL Bulk Push SMS Tariff

Push SMS per monthTransactional / Promotional SMS Charges
(in paisa per SMS excluding GST)
SMS from BSNL to other
telecom service provider customers
Less than 50000Flat Rs.6,500*
From 50000, less than 1 LakhFlat Rs.12,000*
1 lakh to 9,99,99910 paise per SMS11.2 paisa per SMS
10 lakh to 49,99,9999.4 paise per SMS10.2 paisa per SMS
50 Lakh to 99,99,9999 paise per SMS9.2 paisa per SMS
One crore, less than 2 crore8.7 paise per SMS8.9 paisa per SMS
Two crores, less than 5 crore8.2 paise per SMS8.6paisa per SMS
Five crores, less than 10 crore8.2 paise per SMS8.4 paisa per SMS
Ten crores, less than 30 crore8 paisa per SMS8.2 paisa per SMS
30 crore, less than 50 crore7.8 paise per SMS8.1 paisa per SMS
50 crore to 80 Crore7.5 paise per SMS7.9 paisa per SMS
80 Crore and above7.4 paise per SMS7.8 paisa per SMS

The “SMS Termination Fee” is fixed as “Re.1 per SMS” for International Bulk Push SMS (On-net SMS only without any slab) as a regular tariff,

Special Bulk Push Transactional SMS Tariff for TRAI Excempted Sender IDs

Push SMS per monthSMS from BSNL to BSNL customers “On-net (paisa per SMS)” (Transactional SMS only)SMS from BSNL to other telecom service provider customers “Off-net (paisa per SMS)” (Transactional SMS only)
less than 50 Thousand Flat  Rs.  3500 Flat  Rs.  3500
50  thousand to < 1 LakhFlat  Rs.  4500Flat  Rs.  4500
1 Lakh to <10  Lakh3.43.7
10  Lakh to <50 Lakh3.23.5
50  Lakh to <1 Crore3.03.3
1 Crore  to< 2 Crore2.83.1
2Crore  to< 5 Crore2.83.1
5Crore  to< 10 Crore2.62.9
10Crore  to < 20 Crore2.42.7
20Crore  to< 30 Crore2.32.5
30Crore  to< 50 Crore2.22.4
50  Crore   to  <80 Crore2.22.35
80  Crore  and  above2.22.3

Annual Bulk SMS Plans only in Kerala

Transactional SMS Plan NamePlan Charge (in Rs including Taxes)*Validity (in days)SMS (Count)SMS Charges in Rs
TXN_ANL_5K_10K1180365BSNL:5000 Or NON-BSNL: 50000.2
TXN_ANL_10K_25K1770365BSNL:10000 Or NON-BSNL: 100000.15
TXN_ANL_25K_50K4130365BSNL: 25000 Or NON-BSNL: 250000.14
TXN_ANL_50K_1LAC7670365BSNL:50000 Or NON-BSNL: 500000.13
TXN_ANL_1LAC_5LAC14160365BSNL:100000 Or NON-BSNL: 1000000.12
TXN_ANL_5LAC_10LAC64900365BSNL:500000 Or NON-BSNL: 5000000.11
TXN_ANL_GT10LAC118000365BSNL:1000000 Or NON-BSNL: 10000000.1


However, As per Regulation 20B of the Telecom Commercial Communications Customer Preference (Eleventh Amendment) Regulations, 2013 (5 of 2013) dated 24.05.2013, there shall be no transactional SMS charge on

  • Any message transmitted by or on the directions of the Central Government or State Government.
  • Any message transmitted by or on the directions of bodies established under the Constitution.
  • Any message transmitted by or on the directions of the Authority.
  • Any message transmitted by any agency authorized by the Authority from time to time.

The new revised instructions on BSNL Bulk Push Message / SMS(Short Message Service) tariff has been implemented with effect from 4th January 2021.

How to Apply for BSNL Bulk SMS Service?

Any required Entrepreneur can directly login to BSNL enterprise portal to apply online for Bulk SMS service, then immediately business team of your circle will approach you with all the details for provision of the required, and if you are Kerala customer can also book at new available portal in online.

BSNL Enterprise Web Portal to Apply Online for Bulk Push SMS services in India