Bulk SMS (Short Message Service) of BSNL GSM Mobile services help businesses to communicate with customers by SMS marketing in India, and Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals.
Bulk SMS(Short Message Service) is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise for mobile SMS marketing.
Benefits of BSNL BulK SMS
- Send Transactional SMS or Promotional SMS
- Instant Messaging
- Manage Multiple User Accounts
- Transfer SMS Credits
- Flexible SMS schedule
- Unicode Support
- Automatic Schedule
- View transaction history
Bulk SMS Tariff
BSNL has revised the tariff of Retail Bulk Push SMS and Bulk Push SMS as all the SMS will be charged as per tariff slab in table as follows.
Monthly Tariff in All India
|Push SMS per month||Transactional / Promotional SMS Charges |
(in paisa per SMS excluding GST)
|SMS from BSNL to BSNL|
|SMS from BSNL to other|
telecom service provider customers
|Less than 50000||Flat Rs.6,500*|
|From 50000, but < 1 Lakh||Flat Rs.12,000*|
|1 lakh to 10 lakh||10 paise per SMS||11 paisa per SMS|
|10 lakh to 50 lakh||9.2 paise per SMS||10 paisa per SMS|
|50 Lakh to 1 crore||8.8 paise per SMS||9 paisa per SMS|
|One crore to 2 crore||8.5 paise per SMS||8.7 paisa per SMS|
|Two crores to 5 crore||8.2 paise per SMS||8.4paisa per SMS|
|Five crores to 10 crore||8 paise per SMS||8.2 paisa per SMS|
|Ten crores to 20 crore||7.8 paisa per SMS||8 paisa per SMS|
|20 crore to 30 crore||7.6 paise per SMS||7.9 paisa per SMS|
|30 crore and above||7.3 paise per SMS||7.7 paisa per SMS|
Annual Bulk SMS Plans only in Kerala
|Transactional SMS Plan Name||Plan Charge (in Rs including Taxes)*||Validity (in days)||SMS (Count)||SMS Charges in Rs|
|TXN_ANL_5K_10K||1180||365||BSNL:5000 Or NON-BSNL: 5000||0.2|
|TXN_ANL_10K_25K||1770||365||BSNL:10000 Or NON-BSNL: 10000||0.15|
|TXN_ANL_25K_50K||4130||365||BSNL: 25000 Or NON-BSNL: 25000||0.14|
|TXN_ANL_50K_1LAC||7670||365||BSNL:50000 Or NON-BSNL: 50000||0.13|
|TXN_ANL_1LAC_5LAC||14160||365||BSNL:100000 Or NON-BSNL: 100000||0.12|
|TXN_ANL_5LAC_10LAC||64900||365||BSNL:500000 Or NON-BSNL: 500000||0.11|
|TXN_ANL_GT10LAC||118000||365||BSNL:1000000 Or NON-BSNL: 1000000||0.1|
However, As per Regulation 20B of the Telecom Commercial Communications Customer Preference (Eleventh Amendment) Regulations, 2013 (5 of 2013) dated 24.05.2013, there shall be no transactional SMS charge on
- Any message transmitted by or on the directions of the Central Government or State Government.
- Any message transmitted by or on the directions of bodies established under the Constitution.
- Any message transmitted by or on the directions of the Authority.
- Any message transmitted by any agency authorized by the Authority from time to time.
The new revised instructions on BSNL Bulk Push Message / SMS(Short Message Service) tariff has been implemented with effect from 10th June 2013.
How to Apply for BSNL Bulk SMS Service?
Any required Entrepreneur can directly login to BSNL Enterprise Web Portal and apply online for Bulk SMS service, then immediately enterprise business team of your circle will approach you with all the details for provision of the required, and if you are Kerala customer can also book at new available portal in online